Category Archives: Carts

How WooCommerce and Developer Agencies Optimize Payments for Small Businesses with PayPal


We recently had the opportunity to meet up with Michael Tieso, Developer Advocate at WooCommerce, and Jonathan Martin, President and Founder of Coolblueweb, an ecommerce development agency and gold level Woo Expert Developer. Developer agencies are an important part of our partner ecosystem to provide the best payment experiences for merchants around the globe.

WooCommerce is a highly customizable, open source e-commerce plugin for WordPress that is free to use. They work with merchants and business owners providing the flexibility to create online stores with numerous plugins and extensions that adds a variety of features to their store. Merchants choose WooCommerce because it’s easy to use, flexible and is a platform on which merchants can grow and expand their business. It’s also pre-integrated with PayPal and Braintree which enables merchants to create their store and start selling in minutes.

WooCommerce is really simple to use but given the ability for full customization, merchants will often look to developer agencies to get a unique look for their stores, including custom-built shopping carts that convert more shoppers.

WooCommerce created their WooExperts partner program for top-tier agencies to assist their clients in developing beautiful looking, high performing sites using WooCommerce.

Coolblueweb is a Gold level WooExpert developer agency, founded by Jonathan Martin. Merchants on the WooCommerce platform (and other platforms as well) who do one to twenty million dollars in annual revenue are typical of those who hire Coolblueweb to enhance their ecommerce stores.

They provide custom solutions to ensure the user experience on the site is seamless and that the shopping cart and checkout perform flawlessly.

Michael and Jonathan both highly recommend PayPal. Check out the video below to hear from WooCommerce and Coolblueweb on how developers work with PayPal partners to help merchants grow revenue and build great ecommerce experiences utilizing the latest technology and innovation in payments from PayPal.

PayPal Partner Marketing

PayPal is Now Available Through WooCommerce 2.6 Onboarding Wizard


In case you missed it, WooCommerce’s newest major release, Zipping Zebra, lets you download and activate PayPal custom payment options by making PayPal Powered by Braintree (US only) and Express Checkout (global) available directly through the onboarding wizard.

You are still able to take credit card payments out-of-the-box through the PayPal Standard gateway that’s built into WooCommerce. But now it is easier to add PayPal Powered by Braintree (a custom payment option) directly in the onboarding wizard.


For existing customers, the PayPal gateway can also easily be added to a store from the WooCommerce Add-Ons screen. Customers who already use this or other gateways won’t see any changes.

In addition, WooCommerce 2.6 includes other improvements:

  • Shipping zones
  • Improved cart experience
  • New My Account area design
  • New options for filtering products
  • New payment tokenization
  • Alignment of their API with the WordPress REST API

Read more about the Zipping Zebra release.

PayPal Partner Marketing