How WooCommerce and Developer Agencies Optimize Payments for Small Businesses with PayPal


We recently had the opportunity to meet up with Michael Tieso, Developer Advocate at WooCommerce, and Jonathan Martin, President and Founder of Coolblueweb, an ecommerce development agency and gold level Woo Expert Developer. Developer agencies are an important part of our partner ecosystem to provide the best payment experiences for merchants around the globe.

WooCommerce is a highly customizable, open source e-commerce plugin for WordPress that is free to use. They work with merchants and business owners providing the flexibility to create online stores with numerous plugins and extensions that adds a variety of features to their store. Merchants choose WooCommerce because it’s easy to use, flexible and is a platform on which merchants can grow and expand their business. It’s also pre-integrated with PayPal and Braintree which enables merchants to create their store and start selling in minutes.

WooCommerce is really simple to use but given the ability for full customization, merchants will often look to developer agencies to get a unique look for their stores, including custom-built shopping carts that convert more shoppers.

WooCommerce created their WooExperts partner program for top-tier agencies to assist their clients in developing beautiful looking, high performing sites using WooCommerce.

Coolblueweb is a Gold level WooExpert developer agency, founded by Jonathan Martin. Merchants on the WooCommerce platform (and other platforms as well) who do one to twenty million dollars in annual revenue are typical of those who hire Coolblueweb to enhance their ecommerce stores.

They provide custom solutions to ensure the user experience on the site is seamless and that the shopping cart and checkout perform flawlessly.

Michael and Jonathan both highly recommend PayPal. Check out the video below to hear from WooCommerce and Coolblueweb on how developers work with PayPal partners to help merchants grow revenue and build great ecommerce experiences utilizing the latest technology and innovation in payments from PayPal.

PayPal Partner Marketing